Some people have asked why the Aday.org event will take place on May 15th. The answer is very simple: It's just another ordinary Tuesday.
Aday.org is all about picturing your everyday life, so there were two main criteria when picking the date. First, the day should be a weekday and second, there should be no major holidays taking place. If we had chosen a day during the Christmas season, the Chinese new years celebrations, the day for the opening ceremony for the olympics or any other major event, a certain amount of the pictures taken on that day would have centered around those themes instead of everyday life.
So, because we want your life to be the central theme for the day, we chose an ordinary Tuesday for the event. Your life matters!